About Austin Lewis   |   Founder of Rooted Financial Planning

I am Austin Lewis, CFP®. I am passionate about helping millennials all over the country to make smarter decisions with their resources so that they can pursue their dreams as soon as possible.

I remember sitting in my grandpa’s office one summer in middle school. He sat me down and taught me the ‘Rule of 72’ (a math trick for investing). From that moment, I was hooked and I couldn’t learn enough about investing. I remember buying every book out there that talked about personal finance. I was eager to invest so I made a $1,000 investment in some “iPods” from China when I was 18 years old. The plan was to sell them right before christmas and double my money. The people who bought them from me on eBay were furious. Don’t worry, I apologized and fully refunded everyone as soon as I figured out that my "iPods" were knockoffs. EPIC FAIL. I kissed $1,000 bucks goodbye, but the good news is I didn't have to go to jail for fraud. I like to keep this life lesson handy for anyone ready to jump on something that is "to good to be true."

What is a CFP?

The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have obtained CFP® certification in the United States.

To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:

  • Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
  • Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real world circumstances;
  • Experience – Complete at least three years of full-time financial planning-related experience or the equivalent, measured as 2,000 hours per year
  • Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP®professionals.

Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks:

  • Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and
  • Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP®professionals must provide financial planning services in the best interests of their clients.

CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification.

I can help you change the rest of your life.

Copyright 2016 ©  Rooted Financial Planning. 

Rooted Financial Planning LLC is a registered investment advisor offering services in the State of Texas and in other jurisdictions where exempted.

If you haven't noticed already, I am super passionate about financial planning. I aspire to be an expert in this field so I can provide the best possible experience to clients.  This led me to pursue the highest quality education available through Liberty University and Golden Gate University. 

Through my education and work experience with a large bank and investment company, I began to see a disturbing trend. People in their 20s and 30s have complicated financial lives and need specialized help to reach their full potential. Unfortunately, the majority of financial professionals are not willing to work with people in this age range. I had to do something about it.

“What if I grew a company that is focused on helping millennials  with their life and financial goals?”

Rooted Financial Planning is focused on helping you to discover and pursue your dreams through inspirational, empowering, and trustworthy financial guidance.

I am sure that you have at least one area of your life where you need some guidance.

I can build a custom plan to overcome your obstacles.